Company News

Beiersdorf Reorganizes

New executive board structure announced.

Author Image

By: TOM BRANNA

Editor

Citing a future that will be “shaped by uneven growth in global markets, changed trade structures, increasing consumer interest in low prices with an excellent price to performance ratio and intensified competition from private label manufacturers,” Beiersdorf’s executive board has announced a restructuring. Effective May 1, the executive board will be reorganized into three functional and three regional areas of responsibility.Thomas-B.Quaas will remain chairman of the reorganized executiv...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters